Integrated Marketing Strategies are also described as “loyalty” or “relevance” marketing, or as “targeted direct marketing”. This is a systematic method of getting access to the presently available potential customers for Paramount Studios. It relies upon building, maintaining, and sensitively using a customer-focused database. Such a database allows the organization to change seamlessly from a product focus to a marketing focus – and finally, to the true customer focus that builds customer satisfaction and loyalty.
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The initial orientation program followed by subsequent skills training is a key factor in the successful execution of organizational plans. A retail store presents particular sets of challenges associated with these two key processes. While orientation programs present a macroscopic vision of the corporation, the training program endeavors to achieve a well-defined set of goals. In this regard, both are equally important in order to achieve the company bottom line. The rest of this essay will foray into key aspects of these programs and will provide a general design framework for any successful 
Seoul, the capital of South Korea is a key metropolis in the Far East. The Korean peninsula is quite small, comparable to the United Kingdom or New York State in terms of geographical spread. Its geographic location had subjected Seoul to both American and Far Eastern influences. But when it comes to economic prosperity and social equity, Seoul remains a city of contradictions and paradoxes. The rest of this essay will foray into these economic, social and demographic aspects of Seoul and infer its future role in the global stage.
Nineteen Eighty Four is widely considered to be the definitive novel about the concept of Dystopia. The novel is set in a totalitarian world comprising of three major superpowers namely Eastasia, Eurasia, and Oceania. The region in which the chief protagonist lives and narrates this story is Oceania that includes most of Western Europe.
The unification of Germany following the fall of the Berlin Wall is a significant event in the reshaping of modern Europe. Without the considerations of Cold War affiliations, the European Union as a group of nations had gained significantly as a result of the economic consolidation. The domestic and foreign policies of the German governments since unification have reflected this new reality, benefiting both its own citizenry and that of its neighbours. The rest of this essay will foray into 
Many believe Ronald Reagan alone didn’t win the Cold War but say that his policy of peace through strength was most critical in addition to his superb leadership. The Soviet Union collapsed of its own weight, but Reagan’s initiatives accelerated their fall. Reagan described the Soviet Union as an evil empire. With the scare of the Soviets nuclear weapons, Reagan developed the “Star Wars” program which forced the Soviets