Integrated Marketing Strategies are also described as “loyalty” or “relevance” marketing, or as “targeted direct marketing”. This is a systematic method of getting access to the presently available potential customers for Paramount Studios. It relies upon building, maintaining, and sensitively using a customer-focused database. Such a database allows the organization to change seamlessly from a product focus to a marketing focus – and finally, to the true customer focus that builds customer satisfaction and loyalty.
In the campaign designed . . . Read More
The initial orientation program followed by subsequent skills training is a key factor in the successful execution of organizational plans. A retail store presents particular sets of challenges associated with these two key processes. While orientation programs present a macroscopic vision of the corporation, the training program endeavors to achieve a well-defined set of goals. In this regard, both are equally important in order to achieve the company bottom line. The rest of this essay will foray into key aspects of these programs and will provide a general design framework for any successful . . . Read More
Seoul, the capital of South Korea is a key metropolis in the Far East. The Korean peninsula is quite small, comparable to the United Kingdom or New York State in terms of geographical spread. Its geographic location had subjected Seoul to both American and Far Eastern influences. But when it comes to economic prosperity and social equity, Seoul remains a city of contradictions and paradoxes. The rest of this essay will foray into these economic, social and demographic aspects of Seoul and infer its future role in the global stage.
The long and colorful history of Seoul, in the broader context of the Korean peninsula gives . . . Read More
Nineteen Eighty Four is widely considered to be the definitive novel about the concept of Dystopia. The novel is set in a totalitarian world comprising of three major superpowers namely Eastasia, Eurasia, and Oceania. The region in which the chief protagonist lives and narrates this story is Oceania that includes most of Western Europe.
The chief character in the novel – Winston Smith – is a 39 year old, physically weak person, who uncannily resembles author Orwell himself in terms of physical attributes. Appropriate to a totalitarian political system there is only one Party in Oceania, in complete control of the ruling oligarchy. . . . Read More
The English law of the present day is the culmination of a long tradition of revision, appraisal and amendment. Historically, what comes to be passes as law is derived and influenced by a range of sources. The following essay will capture a brief outline of these sources in their order of importance.
European Community Law:
Britain has always been under the cultural and political influences of continental Europe. The domain of law is no exception to this rule. The number of legal words and phrases that are of non-English origin is a reflection of the importation of European law. For instance, such phrases as “status quo”, “de novo”, etc are of continental origin. So, the historical trade and fraternal relationships between different European Kingdoms have imposed a common sense of ethic across the European landscape. Any comparison between different Constitutions of present day European nation states will reflect this fact. The . . . Read More
Both the first as well as the second world wars are landmark events in modern world history. Both wars are marked by involvement of the prevailing world powers of the day. In the case of World War 1 (WW1), the principal actors were the European powers of Britain, Germany, Austria, etc with nominal participation from the United States. The World War 2 (WW2) saw a more meaningful participation from the United States of America, which was then set to become the leading superpower in the post war years. The rest of the essay will delve into similarities and differences between these two wars.
The two wars are distinguished in the development and application of military technology. While the state of military warfare was rudimentary and simple during the years of WW1, WW2 saw significant advancements in military technology. For example, the advent of Tanks by the Third Reich is perceived by experts to be a crucial factor in the dynamics of combat during World War 2. This was in . . . Read More
The aftermath of the Second World War saw the formation of a bi-polar world, with the United States and the Soviet Union dominating their respective hemispheres. Both the powers were equipped with nuclear arsenal and any direct confrontation could have led to the destruction of the species. In this atmosphere where the stakes are very high, most of the strategic advantage is won through diplomacy and applying political pressure. This variety of wielding power has come to be known as the Cold War, where advantages were won or lost through tactful diplomacy as against the use of force.
The Cold-War was ended by the horrific bombing of Hiroshima and Nagasaki. While the chief cause for both incidents of aggression is largely systemic, individual decision making played a part too. De-classified information of the Second World War period indicates that President Truman gave orders for using nuclear weapons against the general consensus of his inner circle. What later came . . . Read More
The unification of Germany following the fall of the Berlin Wall is a significant event in the reshaping of modern Europe. Without the considerations of Cold War affiliations, the European Union as a group of nations had gained significantly as a result of the economic consolidation. The domestic and foreign policies of the German governments since unification have reflected this new reality, benefiting both its own citizenry and that of its neighbours. The rest of this essay will foray into . . . Read More
Many believe Ronald Reagan alone didn’t win the Cold War but say that his policy of peace through strength was most critical in addition to his superb leadership. The Soviet Union collapsed of its own weight, but Reagan’s initiatives accelerated their fall. Reagan described the Soviet Union as an evil empire. With the scare of the Soviets nuclear weapons, Reagan developed the “Star Wars” program which forced the Soviets . . . Read More
In the short story by Leila Abouzeid, the author narrates an exchange of views between two cousins – one a high placed officer and the other a poor worker. The author uses the social backdrop of Morocco to present her story. The story captures the inequalities evident between the affluent and the deprived sections of the Moroccan society by describing the trappings of the households of the two central characters of the work. In essence, the theme is one of highlighting the prevailing disparities in wealth and well being between two members belonging to different social classes of the Moroccan society.
To put the short story in context, the following statistic pertaining to academicians in Morocco raises a relevant point. Since 1981, average earnings for non-manual workers have increased by almost 40 per cent in Morocco; academicians’ earnings since then have increased by just one per cent, which means that their middle-class status is under threat, and they’re . . . Read More