Thesis: Significant differences between the worlds of social marketing and commercial marketing mean that the transfer of commercial marketing concepts into the social marketing arena poses a number of problems to the social marketing program
Andreasen defines social marketing as “the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programs designed to influence the voluntary behaviour of target audiences in order to improve their personal welfare and that of society”. However, significant differences between the worlds of social marketing and commercial marketing mean that the transfer of commercial marketing concepts into the social marketing arena pose a number of problems to the social marketing program (Andreasen, 2000; Bloom and Novelli, 1981). The rest of this essay will explore the inherent differences between these . . . Read More
The Pentateuch is an important historical and legal document in the Christian tradition. They essentially depict the lives of the “Chosen People”, right from the origins up till the demise of Moses. In doing so, these sacred scriptures inform the followers of Christian faith about the rules and laws governing the lives of Israelites during this significant passage in the history of Christian theology. Each of these great books have their own special introduction. . . . Read More
A mental illness is a disorder that causes mild to severe abnormalities in thinking, cognitive functions and behavior patterns of the affected people. If these disturbances are too severe, they may impair a person’s ability to cope with life’s ordinary demands and routines.
Mental illnesses are still stigmatized in contemporary society, in spite of a general increase in awareness about such diseases as depression and anxiety. Even the very term “mental illness” has a negative connotation to it as opposed to “physical illnesses”. The widespread perception is that mental illnesses are somehow “worse” and patients afflicted with it “unpredictable” and “dangerous”. While such labels are applicable to a small fraction of patients, a majority of them are “normal” individuals by common . . . Read More
While the 1920’s were not remarkable for radical political changes or catastrophic natural phenomena, it is still a very significant period in the history of American cultural evolution. On the literary scene, two important but parallel movements took shape. The better known of these is the Roaring Twenties, a description that covers the whole literary works of the period written by White writers. While these works were widely circulated and popularly recognized, another literary movement in the form of African-American emancipation found voice among the new generation of Black writers. This is called the Harlem Renaissance. Both these have much in common. The written word provided a new found freedom for both white and black writers to express their criticisms, observations and opinions of the American society as they saw it. The point of view might have been different, but the genre is essentially the same – one of social critique and exposition. As a matter of . . . Read More
Dementia caused by the shrinking of brain cells in the frontal, temporal and anterior portion of the brain is known as Front temporal dementia or simply Pick’s disease named after Arnold Pick who first described the disorder in 1892. It is a degenerative disease of the brain which causes severe atrophy of nerve cells and sometimes the swelling of neurons or addition of Pick bodies in the frontal or temporal regions of the brain (National Institute of Health)..
The symptoms of Pick’s disease are not easy to discern as they show as deteriorating psychological health as opposed to a decline in organic functions. For example, the patient experiences a general loss of ability and displays a generalized indifference. He/she also displays poor social skills. This includes behavioral, cognitive and sexual irregularities. Even if memory loss is not a common occurrence, the patient spirals toward a state of mental and physical inertness. The afflicted individual loses . . . Read More
Everyday new opportunities for energy conservation are becoming more numerous in both commercial and domestic setups. The impact that energy conservation can have in reducing total costs in terms of money and environmental damage has become widely recognized. In other words, energy conservation directly translates into a healthier environment to live in as well as more finances to dispose with. Conservation efforts in reducing green house gases across the world as well as reducing toxic pollutants like carbon monoxide can also help remedy the potentially dangerous global warming situation. The rest of the essay will deal about various mitigation efforts that could be incorporated into existing energy systems in order to make energy consumption more efficient.
Any large scale energy conservation projects are not viable due to the heavy initial costs that they would require. Hence, the most feasible alternative is through mitigating the inefficiencies in the existing . . . Read More
Discuss the impact a child’s home culture has on his/her acceptance in the mainstream school culture. How is it further intensified when that child has exceptional needs?
The kind of culture that a child is brought up in has profound implications for the way it integrates into the mainstream society. Usually, a child from one of the minority communities has to overcome more challenges. The minority status may be as a result of ethnicity, language, race or nativity. It has been proven by many studies that a school environment can be very hostile for a vulnerable child. The ability to “belong” to a peer group can lead to undesirable tendencies in the child some of which will undermine its growth. Children coming from dysfunctional family environments are a high risk group. And so are the ones who have had a history of emotional or sexual abuse. They all tend to display inadequate social skills and hence put their acceptance in the . . . Read More
The Code of Ethics adopted by a business organization reflects its approach to business. These sets of self-imposed rules originate from the corporate social responsibility of business corporations. It also defines the values and standards by which the company conducts its business. It provides all stakeholders with a clear understanding of the procedures and processes at various levels of the organization. In other words it acts as the road map or set of guidelines to help the firm in acting and conducting itself in a socially and commercially acceptable manner.
A well designed code of ethics will help highlight the resources available to achieve various goals set at the personal and corporate levels. A good code of ethics document will inspire confidence in all business associates – like suppliers, clients and employees. (Budd, 2007) The rest of the essay will critically analyze the codes of ethics of two accounting firms and evaluate their merits in the . . . Read More
Energy conservation is one of the most talked about and debated topics across the world. It is a well known fact that energy usage is linked with efficiency of operation. Hence, all major business corporations involved in the energy industry are constantly making efforts to use scarce energy resources in an optimal way. By achieving this end they would serve the community while boosting their bottom lines as well. More importantly, unscrupulous use of non-renewable energy resources has led to such phenomena as global warming. Hence, energy conservation is not strictly a business issue but an . . . Read More
Russia is expected to be a key player in the global energy markets of the future. In fact, Russia alongside China and India is touted to replace the traditional energy superpowers in the Middle East and Latin America. All the three countries have expanded their industry bases and are in ever more need of energy supplies to feed those industries. Consequently, oil and gas producers have reaped rich returns due to the greater demands. While Russia is able to make good profits out of foreign trade, the situation at home is quite different. In fact, “Russian citizens . . . Read More