“provide insights into the differences between Native and non-Native cultures and how Native organizations may draw on traditional cultural values to improve organizational effectiveness. In general, Native cultures are described as collectivist, egalitarian, adaptive, and tolerant. The argument is made that the cultural context in which Native organizations operate is in many ways more compatible with the new management ideology than is the society in which this ideology prevails.” (Redpath & Nielsen, 2007)
One of the drawbacks in the book by Daniels and his team is the lack of rigor in referring to economic theories that are the backbone of modern business. For example, the major principles of capitalism as laid down by Adam Smith, and which are still central to modern business operations, do find much mention at all. It should be remembered that capitalism is as much a political ideology as it is an economic system. In the era of neoliberal capitalism, this sparse treatment of theory by Daniels et al is a conspicuous void. In comparison, the journal article by author J. F. Henry titled ‘The Ideology of the Laissez Faire Program’ (published in the Journal of Economic Issues in 2008) throws light on the dominant economic ideology that is synchronous with the dominant political ideology of today. As the author notes,
“In general, “free trade” or “market fundamentalism” are current watchwords in the discipline, and the Washington Consensus, regardless of its observable dismal record, remains a standard by which proper policy is to be judged. It should also be noted that this resurgence is not confined to economic theory, but has permeated social theory in general. The initial success of Robert Nozick’s Anarchy, State, and Utopia (1974) and the encroachment of rational choice theory in political science and sociology are indications of this general trend.” (Henry, 2008)
• Daniels, J.D., Radebaugh, L. H., and Sullivan, D. P. (2013). International Business: Environments and Operations (14th Ed). Upper Saddle River: NJ, Pearson Publication.
• Henry, J. F. (2008). The Ideology of the Laissez Faire Program. Journal of Economic Issues,42(1), 209+.
• Redpath, L., & Nielsen, M. O. (2007). A Comparison of Native Culture, Non-Native Culture and New Management Ideology. Revue Canadienne Des Sciences De L’Administration,14(3), 327+.