The question of placing faith on the concept of competition alone to maintain principles of free-trade as well as serve the consumers well has been a subject of much debate. The divergent trends in various parts of the world economy and the associated promise of social equality need be taken into account in this discussion….
Category: Management
Chronic Complex Health Care Needs: Patient Education Program for Asthmatics
Introduction: There have always been many difficulties in catering to the needs of Patients with Chronic Complex Health Care Needs. The rising prevalence and morbidity associated with chronic medical conditions across the world has prompted a re-evaluation of the procedures employed to manage the condition as well as exploring new training methods for educating patients…
Best Practices Manual for Supervisors
The term ‘supervisor’ refers to a person who assigns work to subordinates and oversees their activities and performance. In management the first line managers at operating level are called ‘supervisors’ because it is the primary duty of first line managers to supervise the employees engaged in the basic operations (also called operating workforce) (Ahuja, 2005,…
International Business Report: A Case Study of Ireland
Introduction: Ireland, in spite of carrying several disadvantages compared to its more prosperous neighbours is finally on the ascendancy. While the European Union as whole goes through similar fortunes and the vagaries of economic development is similar across the region, Ireland seems an exception to this rule. If the Foreign Direct Investment is taken as…
Skills Required to Provide Clinical Leadership in Mental Health Nursing
The role of nurses within the healthcare industry has always been a pivotal one. Increasingly, nurses have started assuming greater significance in providing necessary technical assistance as well as adding a humane touch to the patients and their families. An area of particular interest is leadership in nursing mental health, as greater number of people…
How should a global firm design its recruitment and selection policy?
Globalisation, and the effect that it has had on the theory and practice of selection and hiring personnel, has attracted the attention of numerous researchers and practitioners alike. Although problems and challenges associated with expatriation are at the centre of international human resource management (HRM) practice and discourse, the assimilation of superior business processes associated…
The Time Bind by Arlie Hochschild – Synopsis and Critique
In the book The Time Bind, the author tries to decipher a paradoxical phenomena of the modern times – while more working parents state that they would want more time for their household duties and responsibilities, ever growing number of them are spending greater lengths of time at the workplace. In spite of the fact…
Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release
Integrated Marketing Strategies are also described as “loyalty” or “relevance” marketing, or as “targeted direct marketing”. This is a systematic method of getting access to the presently available potential customers for Paramount Studios. It relies upon building, maintaining, and sensitively using a customer-focused database. Such a database allows the organization to change seamlessly from a…
Retail Sales: Orientation / Training Program
The initial orientation program followed by subsequent skills training is a key factor in the successful execution of organizational plans. A retail store presents particular sets of challenges associated with these two key processes. While orientation programs present a macroscopic vision of the corporation, the training program endeavors to achieve a well-defined set of goals….
Differences between the worlds of social marketing and commercial marketing
Thesis: Significant differences between the worlds of social marketing and commercial marketing mean that the transfer of commercial marketing concepts into the social marketing arena poses a number of problems to the social marketing program Introduction: Andreasen defines social marketing as “the application of commercial marketing technologies to the analysis, planning, execution and evaluation of…