“BUPA, Allianz Cornhill, Scottish Life and First Active. ” Marketing. (May 18, 2000): 5.
Andreasen, Alan R., (2000) “Intersector Transfer of Marketing Knowledge” in Paul N. Bloom and Gregory T. Gundlach, eds., Handbook of Marketing and Society, Sage Publications, 2000. Also available at http://www.social-marketing.org/papers/intersectortransfer.html
Bloom, P. N., and Novelli, W. D. (1981) “Problems and Challenges of Social Marketing,” Journal of Marketing 45 (Spring), 79-88.
Fox, Karen F.A. and Kotler, P. (1980) “The Marketing of Social Causes: The First Ten Years,” Journal of Marketing, 44 (Fall), 24-33.
Fergenson, P. Everett, and Laraine R. Fergenson. “Galbraith on marketing and the marketplace. ” Review of Business. 11.n3 (Winter 1989): 29(5).
Gulas, Charles S., and Kim McKeage. “Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery. ” Journal of Advertising. 29.2 (Summer 2000): 17.
Kotler, P., Roberto, N., and Lee, N. (2002) “Social Marketing: Improving the Quality of Life”, 2nd edition. Sage Publications.
Lefebvre, R C. (2001): “Theories and Models in Social Marketing”, in Bloom, P N & Gundlach, G T (eds) Handbook of Marketing and Society, Sage Publications, London – New Delhi.
Cobb, Robin. “BUPA’s title takes customers’ pulse. ” Marketing. (Feb 2, 1995): XIV(2).
MacFayden, L., Stead, M. and Hastings, G. (2003) “Social Marketing”, chapter 27, pp.694-725, in M.J. Baker, editor, The Marketing Book, 5th edition, Butterworth Heinemann.