(Background: On 1st July 2008 Bill Gates resigned as CEO of the Microsoft Corporation to pursue his work with the Bill and Melinda Gates Foundation. He is currently Chairman of the Microsoft Corporation. Bill Gates is a well known philanthropist and whilst CEO of Microsoft his pledges of money to fight many of the world’s…
Category: Business
Coca-Cola and water shortages in communities across India
Introduction: Ever since the re-introduction of Coca-Cola to Indian consumers since the late 1990s, the company had attracted criticism from activist and advocacy groups. While the high level of pesticides contained in its products has given rise to controversies recently, the charges against Coca-Cola for usurping and depleting water resources have been a more persistent…
Criticism of MNC activities in developing countries
The Multinational Enterprise has become ubiquitous in the new neo-liberal world order of the early twenty first century. However, all too often, these enterprises’ activities have lacked prudence and foresight in terms of the consequences for the local populations. Moreover, the loopholes of international business law allow these companies to go scot-free and evade accountability…
Should company law serve the interests of only those who contribute capital to companies or should it also consider public interest?
How well a business corporation performs in financial terms is significant for a broad group of people that includes potential/existing investors, creditors, employees or managers. With differing information needs and purposes, each category of stakeholders should be provided with data that is comprehensive, relevant and reliable, so as to allow an informed opinion to be…
Can competition alone produce the best outcomes for consumers of ICT goods and services? If not, why and where is regulation necessary?
The question of placing faith on the concept of competition alone to maintain principles of free-trade as well as serve the consumers well has been a subject of much debate. The divergent trends in various parts of the world economy and the associated promise of social equality need be taken into account in this discussion….
Best Practices Manual for Supervisors
The term ‘supervisor’ refers to a person who assigns work to subordinates and oversees their activities and performance. In management the first line managers at operating level are called ‘supervisors’ because it is the primary duty of first line managers to supervise the employees engaged in the basic operations (also called operating workforce) (Ahuja, 2005,…
International Business Report: A Case Study of Ireland
Introduction: Ireland, in spite of carrying several disadvantages compared to its more prosperous neighbours is finally on the ascendancy. While the European Union as whole goes through similar fortunes and the vagaries of economic development is similar across the region, Ireland seems an exception to this rule. If the Foreign Direct Investment is taken as…
How should a global firm design its recruitment and selection policy?
Globalisation, and the effect that it has had on the theory and practice of selection and hiring personnel, has attracted the attention of numerous researchers and practitioners alike. Although problems and challenges associated with expatriation are at the centre of international human resource management (HRM) practice and discourse, the assimilation of superior business processes associated…
Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release
Integrated Marketing Strategies are also described as “loyalty” or “relevance” marketing, or as “targeted direct marketing”. This is a systematic method of getting access to the presently available potential customers for Paramount Studios. It relies upon building, maintaining, and sensitively using a customer-focused database. Such a database allows the organization to change seamlessly from a…
Retail Sales: Orientation / Training Program
The initial orientation program followed by subsequent skills training is a key factor in the successful execution of organizational plans. A retail store presents particular sets of challenges associated with these two key processes. While orientation programs present a macroscopic vision of the corporation, the training program endeavors to achieve a well-defined set of goals….