What are the television business and regulatory factors that have encouraged product placement and why do some broadcasters and national advertisers resent it?
Product placement is the combined effort from entertainment program producers and sponsors in which branded commodities are embedded in the content with the intent of influencing consumer behavior in favor of the sponsor. In other words, it could be defined as “the purposeful incorporation of a brand into an entertainment vehicle”. This vehicle could take the form of television, radio, video games, . . . Read More