One of the markers of the 21st century popular culture is the apparent dilution in its quality and content. The medium with the widest reach, Television, is not only a source of entertainment but also employed by the powers that be to manipulate and deceive the gullible viewer in order to propagate its own political or business agenda. The contemporary media scene is such that the main focus is on vague and superficial qualities such as “the personality” and “the style” – a distinguishable shift from earlier programming that was more intellectually stimulating and culturally refined. Genres such as Reality shows, talent hunts, game shows, etc rule the roost in what is becoming an increasingly consolidated media space. Within an apparently diverse offering to the public, the issues and topics that find representation are very limited, more so in the news media (Marshall; 2004: 102). The rest of the essay will discuss the conditions that led to the present state of popular . . . Read More
The common framework of journalistic ethics that is being adopted by radio, television and newspaper associations is a fair and balanced one. Having said so, adhering to such guidelines are not without challenges. The rest of this essay will try to demonstrate why these ethical guidelines are difficult to implement in a media atmosphere dominated by private and political power.
One of the basic premises under which all journalists compile their reports is the fact-checking aspect of their information. In other words, testing the accuracy of the information being reported and taking efforts to make sure that no mistake is incurred due to oversight. In reality however, there are systemic challenges to adhere to this principle. Given that most of the media coverage revolves around information released by government spokespersons, the veracity of the information given cannot be easily verified. For one thing, it is implicitly accepted that any message from government . . . Read More
Integrated Marketing Strategies are also described as “loyalty” or “relevance” marketing, or as “targeted direct marketing”. This is a systematic method of getting access to the presently available potential customers for Paramount Studios. It relies upon building, maintaining, and sensitively using a customer-focused database. Such a database allows the organization to change seamlessly from a product focus to a marketing focus – and finally, to the true customer focus that builds customer satisfaction and loyalty.
In the campaign designed for the purpose . . . Read More
On par with the written word, photography is a potent tool of historical documentation. The advent of still picture devices, as they were crudely called during their initial days, coincided with the peak years of European colonialism. While the concept of photography is a valuable aid for a historical scholar in presenting “facts”, the prevailing prejudices and biases of the imperial powers had influenced its ultimate usage. Though, photography had to pass through the veils of imperialist prejudices, it still remains a significant medium of studying history and the mindsets of the people who made that history.
To start with, photography was employed during the 1860’s for research purposes in the so-called “racial-science”. This was an age when Darwin’s theory of evolution was revolutionizing the society. Yet, some deviant off-shoots of the theory of evolution like “social Darwinism” and “racial group selection based evolution” were gaining ground . . . Read More
The book “Writing, The War on Terrorism” is a detailed scholarly analysis on the use of language in the media and political offices before and during the so called “counter-terrorism” operations led by the United States and its allies. The central thesis of this work is the claim that the mainstream rhetoric is a carefully orchestrated effort, executed with the intention of manipulating public opinion regarding the War on Terror. The author supports his arguments by quoting from official documents and public records in the lead up to and during the war operations. The book also tries to expose the impotency of the mainstream media in asking tough questions of people in power by citing the story of abused Iraqi prisoners.
While the book is well-referenced and comprehensive in its treatment of the subject, it is not devoid of flaws. Nevertheless, what flaws there are is peripheral to the essence of the book. For the most part, Richard Jackson comes up with a . . . Read More
Thesis: Powerful and gripping it may be, but ultimately City of God is a film of despair, offering a one-dimensional view of urban culture in a Brazil where social divisions appear too wide to bridge, and where millions are too brutalized by violence and poverty to contribute to any process of change.
City of God (originally Cidade de Deus in Spanish) is a brilliant piece of film making. The reality with which brutality and violence is presented to the audience alongside the circumstances of their happening is of highest artistic merit. Yet, in spite of all its cinematic accomplishments, the movie’s utility as an agent of social change is very limited indeed. This essay will attempt to flesh out this assertion, as well as present a summary and analysis of its themes and cinematography.
The authenticity for the film and its narrative comes from the fact that it was based on a real shanty town in a corner of Rio de Janeiro. It captures the . . . Read More
Electronic media has always been advertisers’ medium. Almost all popular electronic media of today – radio, television, the internet, movies, DVDs, etc are predominantly used as tools to leverage commerce and consumerism. In this scenario, what could be the role that documentary films play? Do they hold special significance in terms of their artistic and informative merits? Do they have any drawbacks? What does the future hold for this genre? The rest of the essay attempts to answer these questions.
Some of the advantages . . . Read More
Multimedia is an emerging knowledge-based industry which is creating a lot of sustainable job opportunities for workers and new market opportunities for their employers. Multimedia companies tend to be small businesses with less that a total of 10 employees. In a recent survey, it was estimated that nearly 51% of all companies in this industry tend to belong to this category. While most of the employees get ancillary benefits, a small percentage of the employees work on short-term contracts.
The prime source of revenue for multimedia companies is through website development. The next biggest . . . Read More
How useful is the concept of ideology for media analysis? Discuss in relation to soap operas.
Ideology as a sociological term has been interpreted in many different ways. But the following is an approximate definition of the term: Any system of beliefs, values and habits that are based on a particular political or religious school of thought. Media in general and Television in particular has always been used to propagate ideologies. Although the word “ideology” has come to carry negative connotations, the propagated ideas need not necessarily be detrimental to the well-being of the audience. A very good example of this positive use of ideology is the British government run propaganda machinery during the First World War. As the strength of the British army grew weak in confronting an imposing German hostility, the military administration had to resort to Conscription as a means of restoring its strength. But a glimpse at the history of media in . . . Read More
It is increasingly becoming a common sight – the ‘tabloid wars’ between broadsheet titles that are redefining the newspaper market. It is believed in the media industry that by producing its tabloid versions The Independent had gained a significant advantage over its competitors including the Guardian. The Guardian on the other hand is accused of having fallen behind in the race, and some commentators have even suggested that the paper is heading toward . . . Read More