This is probably a reflection of the fact that the media’s role as an ideological vehicle is coming to its last days. People have more control over the content and are in a better position to demand what they want. Survey after survey had reflected the public opinion in favor of their empowerment. It seems the time for its actual manifestation has arrived at last. While this will diminish media’s role as collaborators with an ideologue, it will help democratic governance and overall public contentment.
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