The major cultural challenges facing a global enterprise is understanding and adapting to local business customs and norms. In the Real World Case we saw how business in Africa tends to go on at a leisurely pace – a practice that undermines the principles of efficiency and expediency that multi-national enterprises thrive on. Understanding cultural…
Tag: Real World Case
The Real World Case mentions several organizations. For each organisation, discuss the business drivers for that organisation to expand globally.
The main companies discussed in the Real World Case are Cadbury, Forrester Research and A.T.Kearney. The case of Cadbury’s expansion into emerging economies is discussed at length. As affluence levels increase in emerging markets, the consumer base for chocolate-based sweets also increases. Since chocolate-based sweets are not a subsistence commodity, its consumption is directly correlated…