Cadbury’s is one of the most recognizable brands in the world of sweet products. Its flagship chocolate varieties have become synonymous with consumable cocoa products. And to maintain such sweeping monopoly and brand loyalty over more than a hundred years is a great achievement. What is also remarkable is the fact that Cadbury’s had always…
Category: Management
Decision Making Process: Buying a House
Decision making is integral to management practices. The decision-maker will have to consider various factors before arriving at his/her decision. Recently, I made an important decision in personal life, namely, to buy a house. I used the management principles I learned in the course as a guideline trough my decision making process. I would like…
Political Ideology and Multinational Enterprises
The book International Business: Environments and Operations is a quality and standard scholarly work by the authorial team of John Daniels, Lee Radebaugh and Daniel Sullivan. It covers a broad range of topics and is fairly in-depth in its treatment. One of the important topics dealt with is the relationship between Political Ideology and MNEs….
Understanding and Designing Complex Sociotechnical Systems
Professor Joseph M. Sussman’s hour long lecture aims to give an overview of the topic. At the outset, he explains how Critical Contemporary Issues (CCIs) are intricately tied to Complex Sociotechnical Systems. For understanding and designing solutions for urgent and important issues facing society, technical factors have to be taken into account. Indeed, technology and…
Wireless Networks in Emerging Markets – Article Review
The article chosen for analysis is titled ‘Google to Fund, Develop Wireless Networks in Emerging Markets’. It is published by the Wall Street Journal on 24th May 2013. From a Managerial Economics point of view, the article throws light on Google’s market expansion in emerging economies. Google is renowned for its innovations in the field…
How can social media sites such as LinkedIn, Facebook, and Twitter be used to improve knowledge sharing, build social capital, support innovation, and aid problem solving in multinational corporations?
Executive Summary: Social media has been successfully adapted by a few MNC’s as channels for research and innovation. They have also shown their potential in promoting knowledge sharing and team building. The value of social media technology to improving overall organizational effectiveness is borne by statistical and empirical evidence. The use of Twitter for professional…
The Tragedy of the Commons by Garrett Hardin’s
Garrett Hardin offers an in-depth analysis of issues surrounding humanity’s common resources. There are various common resources alluded to by the author, prominent among them are the geographic commons (the wilderness areas), air waves for telecommunication, public spaces that carry hoardings, the air that we breathe, rivers and oceans, etc. As citizens of a nation,…
Can Individual Virtue Survive Corporate Pressure?
There are two opposing points of view presented by Robert C. Solomon and Gilbert Harman on the question of ‘Can Individual Virtue Survive Corporate Pressure?’ The two views can be loosely classified as pitting ‘determinism’ against ‘freewill’. Robert Solomon argues that “whatever the structures, the individual’s choice is free, and therefore his character or virtue…
Satisfying all stakeholders when the business is competing in mature product markets is difficult
The business dynamics at play in a mature product market is quite different from that of newly introduced products. Companies dealing with mature products will have to employ different manufacturing and marketing tactics than those adopted for trendy products in order to succeed. One of the concerns facing the management is satisfying all involved stakeholders,…
Marriott Hotel: Case Study
Recommendations: Marriott has established strong brand equity due to its excellent processes and an openness to adapt. Yet, there are areas where it could improve, leading it to the position of a leader in the field of Hospitality Management. One of the areas where the Marriott management could look into is its Corporate Social Responsibility…