In conclusion, it is fairly clear why companies operating in mature product markets don’t find it easy to satisfy all stakeholders. Despite numerous hurdles to outperforming in a mature product market, a business organization can adopt the following strategies to succeed. Firstly, it can try to participate in a different part of the value stream so that it can reduce competitive pressure. The company can deploy new technology in aiding innovation. Looking for newer opportunities in newer geographies is also a sound idea – introducing mature products in emerging economies have historically proven very successful. The company can also work on building its brand. This strategy is especially relevant when distinction based on quality and price is no longer possible due to heavy competition and product maturity. (Moingeon & Lehmann-Ortega, 2006)
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