The concept of marketing products and services in a consumer market is often seen as ethically dubious by media analysts. On a broader perspective, the inherently weak moral imperative of capitalist culture makes this outcome inevitable. As a result, marketing strategies have attracted much flak and condemnation from the judicious sections of society. There is…
Tag: Sage Publications
Differences between the worlds of social marketing and commercial marketing
Thesis: Significant differences between the worlds of social marketing and commercial marketing mean that the transfer of commercial marketing concepts into the social marketing arena poses a number of problems to the social marketing program Introduction: Andreasen defines social marketing as “the application of commercial marketing technologies to the analysis, planning, execution and evaluation of…