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Tag: One Life

Differences between the worlds of social marketing and commercial marketing

Posted on October 9, 2012 by JL Admin

Thesis: Significant differences between the worlds of social marketing and commercial marketing mean that the transfer of commercial marketing concepts into the social marketing arena poses a number of problems to the social marketing program Introduction: Andreasen defines social marketing as “the application of commercial marketing technologies to the analysis, planning, execution and evaluation of…

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