The study of differences between individuals is as old as recorded history. These differences could pertain to aspects of personality, interests, physical traits, talents, etc. Only during the last few centuries has this field of inquiry attained a more scientific and methodological approach; for prior to it, theories were constructed based on select observations and…
Tag: Lawrence Erlbaum Associates
Different theoretical perspectives on family as a basic social unit
Sociology as a field of inquiry has wide ranging applications in the understanding of human societies. While sociology does not lend itself to rigorous scientific analysis in terms of conception and verification of theories, there are indeed some proven methods of testing the veracity of theories pertaining to sociology. Sociology is usually approached from certain…
How can Public Relations communications theory help us understand the role of new media
The Public Relations industry, which is an offshoot of the traditional advertising industry, turned into a dominant business institution through the course of the twentieth century. The two countries that pioneered this industry are the United States and the United Kingdom. In the case of the former, Edward Bernays, a nephew of Sigmund Freud, is…