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Tag: Advertising Research

Should Product Placement in films and other media be controlled?

Posted on April 17, 2015 by admin

Abstract: While a mutually beneficial relationship between the advertiser and the producer is achieved via product placement, the best interests of the audience are neglected.  Another concern this phenomenon has raised is the compromising of artistic merit for commercial gain.  Conventional wisdom instructs us that high profits and elevated ethics don’t go together.  Given the…

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Product Placement in Television

Posted on May 17, 2012May 18, 2012 by JL Admin

What are the television business and regulatory factors that have encouraged product placement and why do some broadcasters and national advertisers resent it? Product placement is the combined effort from entertainment program producers and sponsors in which branded commodities are embedded in the content with the intent of influencing consumer behavior in favor of the…

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