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Should Product Placement in films and other media be controlled?

Posted on April 17, 2015 by admin

Bibliography:

Balasubramanian, S K, Karrh, J A, & Patwardhan, H. (Fall 2006). Audience response to product placements: an integrative framework and future research agenda., Journal of Advertising, 35, 3. p.115(27).

Charlesworth, A., & Glantz, S A (Dec 2005). Smoking in the movies increases adolescent smoking: a review. Pediatrics,  116, 6. p.1516(13).

Johnston, Jane. Media Relations:  Issues and Strategies. Crows Nest, N.S.W.: Allen & Unwin, 2007.

Karrh, J A, McKee, K. B., & Pardun, C J (June 2003). Practitioners’ evolving views on product placement effectiveness, Journal of Advertising Research, 43, 2. p.138(12)

Katz, H. (Jan-Feb 1993). New media, new messages: an initial inquiry into audience reactions to advertising on videocassettes. Journal of Advertising Research, 33, n1. p.74(12).

Newell, Jay, Charles T. Salmon, and Susan Chang. “The Hidden History of Product Placement.” Journal of Broadcasting & Electronic Media 50, no. 4 (2006): 575+.

Russell, C. A., & Belch, M. (March 2005). A managerial investigation into the product placement industry. Journal of Advertising Research., 45, 1. p.73(20).

Gurevitch, L. (2009). Problematic Dichotomies: Narrative and Spectacle in Film and Advertising Scholarship, Journal of Popular Narrative Media, Liverpool University Press, Liverpool, Vol. 2 (2), 143-158.

Gurevitch, Leon. (2010). “The Cinemas of Transactions: The Exchangable Currency of Digital Attractions Across Audiovisual Economies”, Journal of Television and New Media, Sage Publications, New York, 11 (5), 367-385

Gould, S J, Gupta, P B, & Grabner-Krauter, S. (Winter 2000). Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers’ Attitudes Toward This Emerging, International Promotional Medium., Journal of Advertising, 29, 4. p.41.

Moorman, M., Neijens, P C, & Smit, E G (March 2005). The effects of program responses on the processing of commercials placed at various positions in the program and the block, Journal of Advertising Research, 45, 1. p.49(11).

Russell, Cristel A. and Michael Belch (2005) “A Managerial Investigation into the Product Placement Industry”.Journal of Advertising Research., 45 (1), 73–92.

Sutherland, Max. Advertising and the Mind of the Consumer:  What Works, What Doesn’T, and Why. Crows Nest, N.S.W.: Allen & Unwin, 2008.

Tsai, Ming-Tiem, Wen-Ko Liang, and Mei-Ling Liu. “The Effects of Subliminal Advertising on Consumer Attitudes and Buying Intentions.” International Journal of Management 24, no. 1 (2007): 3+.

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