Abstract: While a mutually beneficial relationship between the advertiser and the producer is achieved via product placement, the best interests of the audience are neglected. Another concern this phenomenon has raised is the compromising of artistic merit for commercial gain. Conventional wisdom instructs us that high profits and elevated ethics don’t go together. Given the…
Tag: Advertising Research
Product Placement in Television
What are the television business and regulatory factors that have encouraged product placement and why do some broadcasters and national advertisers resent it? Product placement is the combined effort from entertainment program producers and sponsors in which branded commodities are embedded in the content with the intent of influencing consumer behavior in favor of the…