The concept of marketing products and services in a consumer market is often seen as ethically dubious by media analysts. On a broader perspective, the inherently weak moral imperative of capitalist culture makes this outcome inevitable. As a result, marketing strategies have attracted much flak and condemnation from the judicious sections of society. There is…
Category: Management
What kind of event marketing might a wholesaler use to promote business?
A wholesaler can adopt a range of marketing tactics to promote its services. Event marketing is an especially useful idea to exploit market opportunity. Event marketing involves a list of activities that enhance brand visibility and brand identification for target consumers (in this case select retailers). Event marketing by wholesalers is usually a ‘push’ tactic,…
Impact of the Atlantic Array North Devon England wind farm on Tourism, Environment & Jobs
The Atlantic Array North Devon Wind Farm is a key renewable energy project in the region. It is likely to affect tourism, environment and also the economy of the North Devon area. The project is a culmination of pressure on the government to switch to renewable sources of energy, as a shrinking global crude oil…
Rating Your Dimensional Data Warehouse
The article titled Rating Your Dimensional Data Warehouse is a concise piece of scholarship that outlines the key metrics in evaluating a Data Warehouse. Data Warehouse as a data storage concept and decision making aid has evolved a lot over the past two decades. Yet, no robust set of metrics were developed to analyse and…
Ethical Responsibilities in Healthcare
It is a well known fact that the United States healthcare system is one of the most inefficient among the advanced economies. Despite being the leading economic power, its ranks below Scandinavian countries Denmark, Norway and Sweden and Western European countries such as France, Britain and Germany in terms of costs incurred, health outcomes, etc. …
What are the two worst weaknesses in communication skills among health care professionals?
Communication skills are very important in any profession and they can be of critical importance in the field of healthcare. Hence it is imperative that healthcare professionals possess requisite range of communication skills that satisfies the information needs of patients and their colleagues. Healthcare industry is such that interacting with people (especially patients) is at…
Ken Orr’s White Paper on Data Warehousing Technology
The White Paper by Ken Orr titled Data Warehousing Technology is an interesting piece of scholarship that touches upon all stages of Data Warehouse implementation. Identifying that Data Warehousing is crucial in the age of information explosion, the authors assert that only a fraction of all past data is available to decision makers in an…
Six Sigma: An Overview
It was the engineers of Motorola, who in the 1980s began to conceive of a project to drastically improve the organization’s quality monitoring processes. They believed that traditional methods employed so far, which measured manufacturing errors per thousand product units, were not sufficient. As a result they improvised the method to measure manufacturing defects per…
Supplier Relationships and Negotiations
Good relationships with suppliers are essential for running successful businesses. Managing supplier relationships can be a challenging and resource intensive operation. It would also require time and energy to be invested. Hence, it is important that the management identifies priorities in this area and focus their attention there. Segmenting the vendor base is one practical…
The pros and cons of using development assistance/foreign aid to promote democratization and good governance
The granting of foreign aid/ development assistance to developing and underdeveloped countries can often is a challenging task. While these countries definitely need assistance from the developed world, charitable intentions doesn’t necessarily translate into desired outcomes. That is why the decision makers in government and other international financial institutions will have to weigh the pros…