Seoul, the capital of South Korea is a key metropolis in the Far East. The Korean peninsula is quite small, comparable to the United Kingdom or New York State in terms of geographical spread. Its geographic location had subjected Seoul to both American and Far Eastern influences. But when it comes to economic prosperity and…
Category: Business
Differences between the worlds of social marketing and commercial marketing
Thesis: Significant differences between the worlds of social marketing and commercial marketing mean that the transfer of commercial marketing concepts into the social marketing arena poses a number of problems to the social marketing program Introduction: Andreasen defines social marketing as “the application of commercial marketing technologies to the analysis, planning, execution and evaluation of…
Mitigation Plan for Energy Conservation
Everyday new opportunities for energy conservation are becoming more numerous in both commercial and domestic setups. The impact that energy conservation can have in reducing total costs in terms of money and environmental damage has become widely recognized. In other words, energy conservation directly translates into a healthier environment to live in as well as…
Business Code of Ethics: Case studies of KPMG & Grant Thornton
The Code of Ethics adopted by a business organization reflects its approach to business. These sets of self-imposed rules originate from the corporate social responsibility of business corporations. It also defines the values and standards by which the company conducts its business. It provides all stakeholders with a clear understanding of the procedures and processes…
Energy Resource Plan
Energy conservation is one of the most talked about and debated topics across the world. It is a well known fact that energy usage is linked with efficiency of operation. Hence, all major business corporations involved in the energy industry are constantly making efforts to use scarce energy resources in an optimal way. By achieving…
Russian impact on the global energy market from 2006 onwards
Russia is expected to be a key player in the global energy markets of the future. In fact, Russia alongside China and India is touted to replace the traditional energy superpowers in the Middle East and Latin America. All the three countries have expanded their industry bases and are in ever more need of energy…
The Electric Car: Practicalities and Prospects
Electric cars have come in contention as modes of transportation, due to the growing environmental consciousness of consumers and the rapidly falling petroleum based fuels. However, the manufacture and marketing these new types of automobiles are facing challenges in the form of technological and political constraints. The rest of the essay will discuss the practicalities…
Google Inc.: Company Profile
In 2004 Google became a public corporation. Its debut price was $85 and within a year it rose to $300. The more than 300% growth in its first year is unprecedented to say the least. Google’s main competitor in the search engine business is Yahoo. But in spite of Yahoo’s longer presence in the internet…
Issues Related to Labor Force in Dubai
One significant problem relating to Dubai’s work force over the last 12 months has been with retaining skilled nationals. The strategy usually referred to as Emiratisation, was designed so as to prevent talented nationals from leaving the country for better opportunities abroad. This is not a recent development by any means. For long, a vast…
Multimedia Industry: Case Study of EMI Records
EMI Records is a reputed music production and distribution company. It is distinct from others in the music industry from the fact that it always puts the prospects of the artist ahead of the commercial return on the art. Such popular artists as Iron Maiden, Pink Floyd, Kate Bush and Robbie Williams have had a…