Studies indicate that up to 75% of concept music videos, which have a certain theme, contain sexually suggestive material. More than half of them also contain violent acts committed against women. Women were generally portrayed in a derogatory manner. The use of alcohol and tobacco were projected as glamorous and fashionable. All of this is bound to lead teenage boys to dire consequences. (Pediatrics, p.1219) Hence, keeping the critical nature of the situation with Hollywood, the American Academy of Pediatrics (AAP) had proposed descriptive labeling of movies released and parental advisory labels. The AAP is also apprehensive about the negative behavioral messages that are now commonplace in public television broadcasts. The Federal Communications Act of 1934 states that the radio and television stations are responsible to create broadcast content keeping in mind the best interests of the public. Unless this clause is taken in spirit and not just in letter the status quo will remain. (Pediatrics, p.1219)
Cain, Andrew. “Clinton Targets Video Violence: Calls for Study of Industry Ethics in Marketing to Children.” The Washington Times 2 June 1999: 1.
Goldberg, Jonah. “Violent Fantasy: It’s Not the Hollywood Gore That’s the Problem.” National Review 23 Oct..
Noah, Timothy. “Valley of the Duds; Inside Hollywood’s Bad Movie Machine.” Washington Monthly Oct. 1985: 12+..
Smith, Karen H., and Mary Ann Stutts. “Factors That Influence Adolescents to Smoke.” Journal of Consumer Affairs 33.2 (2001): 321..
“Impact of music lyrics and music videos on children and youth (RE9144)., (American Academy of Pediatrics Committee on Communications).”, Pediatrics 98.n6 (Dec 1996): 1219(3).
Rich, Michael, Elizabeth R. Woods, Elizabeth Goodman, Jean Emans, and Robert H. DuRant., “Aggressors of victims: gender and race in music video violence.” Pediatrics 101.n4 (April 1998): 669(6).