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Tag: WPP

The Creative and Powerful Brand Positioning of an Audi Advertisement:

Posted on November 30, 2017 by JL Admin

The consumer car industry is always brimming with competition. Cars are a unique consumer good, in that, people develop a strong attachment to their cars. After all, it is like living in a home away from home when one is travelling in one’s car. For this reason, car manufacturers tap into deep-rooted psychological hooks and…

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