What are the television business and regulatory factors that have encouraged product placement and why do some broadcasters and national advertisers resent it? Product placement is the combined effort from entertainment program producers and sponsors in which branded commodities are embedded in the content with the intent of influencing consumer behavior in favor of the…
Tag: Journal Advertising
The applicability of the term ‘mass media’ in light of John Thompson’s views on the subject.
John Thompson had stated that “messages transmitted by the mass media are received by specific individuals situated in definite social-historical contexts”. He was quite right in asserting that though the media messages are broadcast to a large audience, the messages are ultimately consumed at the level of the individual. The way the message would be…