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Tag: IBM

The nature of personal selling and the role of the sales force

Posted on June 6, 2014 by JL Admin

Sales are an important part of a company’s operations, for it is success in this department that enables it to reap profits. Depending on the nature and market for a particular product/service, the strategy of sales would also differ. Usually, salespeople acquire a dodgy reputation for being glib talkers and for selling products to customers…

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