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Tag: Forrester Researcher

The Real World Case mentions several organizations. For each organisation, discuss the business drivers for that organisation to expand globally.

Posted on July 19, 2016 by admin

The main companies discussed in the Real World Case are Cadbury, Forrester Research and A.T.Kearney. The case of Cadbury’s expansion into emerging economies is discussed at length. As affluence levels increase in emerging markets, the consumer base for chocolate-based sweets also increases. Since chocolate-based sweets are not a subsistence commodity, its consumption is directly correlated…

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