Customer markets can be broadly classified into five types. The first is the consumer market, “which consists of individuals and households that buy goods and services for personal consumption”. (Part 2, p.66) Within this category several sub-types exist. Fast-moving Consumer Goods (FMCGs) is one type of consumer market. These are generally high volume, low unit…
Tag: Consumer Market
The five types of customer markets
Customer markets can be broadly classified into five types. The first is the consumer products markets, where products are purchased by individual consumers for themselves and their families. Within this category several sub-types exist. Fast-moving consumer goods (FMCGs) is one type of consumer market. These are generally high volume, low unit value goods that have…