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Tag: Cognitive Dissonance

What is Cognitive Dissonance?

Posted on June 30, 2015 by admin

First coined by social psychologist Leon Festinger in his 1956 book When Prophecy Fails, Cognitive Dissonance describes the state of conflict arising in the human mind as it tries to accommodate two opposing realities.  This concept is best illustrated through Aesop’s fable of the hungry wolf.  As the wolf’s attempts to get hold of the…

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