Amartya Sen is a Nobel Prize winning economist of Indian origin, who has made vital contributions to the field of development economics. One of his major seminal contributions is ‘social choice theory’, but his contributions extend to ‘welfare economics’ and studying the problems of poverty as well. Born in a country with one of the highest poverty rates, his focus area in research was ‘welfare economics’, where he studied the effect of government policies on the lowest strata of society. By identifying how such policies manifest themselves in society, he recommended several constructive methods through which basic welfare (that includes access to food, healthcare and education) could be extended to the whole of the population.
Being one of the first economists to break-away from capitalist theories and assumptions, Sen brought a whole new perspective to studying economic activity. In his influential work Collective Choice and . . . Read More
There are both advantages and disadvantages in using an employee referral campaign (ERC) for recruiting staff members. A clear advantage is that a new candidate is brought to the notice of the management by an incumbent employee. And if the reputation of the incumbent worker is impressive, it can then be taken as a rough guideline of the candidate’s likely proficiency. In this case, a certain degree of security is created through personal association between the established and the prospective employees. Another advantage of employee referral campaigns is that they help promote the brand value of a company through word-of-mouth publicity. In order for an existing employee to bring his contacts into the company, he/she must first have a positive perception about the status and worthiness of the company. On the flip side, a poor response to an employee referral campaign can usually indicate an unmotivated workforce perceiving no incentive either for themselves or for their . . . Read More
Our cultural and national identities play an important role in the formation of our individual identities. While care must be taken to not stereotype people based on their ethnicities/nationalities/gender identities, such attributes do contribute to defining personal identities of people. In the case of a country such as the United States, the exercise of locating and ascribing identities to individuals can be a complex process. A country renowned for being the ‘melting pot’ of cultures, languages and races, people here can draw upon a range of national, cultural and linguistic heritages. The literary works chosen for this essay deal with such complexities. By perusing these literary sources and by performing further analysis upon them, the rest of this essay will attempt to answer the topic ‘Who we really are?’. The question mark in the title is taken as a rhetorical device, meaning that it implies a lack of clear-cut answer to the purported . . . Read More
A few parenting styles have been identified by psychologists. First, there is the Authoritative type, where parents are responsive to their children’s wishes and interests while also demand high standards from them in return. A stricter style of parenting is the Authoritarian type, where parents expect a lot from their children while disregarding their children’s own wants and wishes. A parenting style in which children assume greater power over their parents is the Permissive style. In this style, children get what they want and get away with most mischief. It is generally believed that the Authoritative parenting style is likely to produce emotionally balanced and well-disciplined children, as it banks on co-operation as opposed to skewered power relations between the two parties.
In the case of Amy Chua’s personal story (which is representative of Chinese Americans in general), her two daughters were brought up to excel in both academics and arts. And she . . . Read More
Those movies categorized under the Slacker genre break away from conventional Hollywood style in many respects. The very term ‘Slacker’ is taken after a Richard Linklater movie of the same name released in 1991. Made as an experimental project, the film became a cult classic and impressed the critics as well. It is not often that a movie would spawn a genre of its own as Slacker did. Starring Linklater himself in the lead character role, the movie lays aside well-trodden, formulaic plot and structure. Instead, it adopts a ‘scatter-brained’ narrative style, characterized by frequent shifting of focus from one character to another, seemingly at random. But behind this apparent chaos is an orchestrating directorial mind at work. (Jardine, 2010) And its appeal is not easy to grasp at the outset. The postmodern basis of the genre is also evident in the apparent moral apathy of the characters in the film.
In Slacker and other movies of the . . . Read More
Litigation public relations (LPR) are the set of communication activities that a company undertakes during the process of a litigation. The core objective of litigation public relations is to reduce damage to the image of the company; and this objective is usually achieved through skilful handling of media and a positive portrayal of the company’s case. There are both pros and cons to LPR, which are discussed in the rest of the essay.
One important question that PR managers need to answer is whether their activities as part of LPR are not a cover-up of fraudulent or unethical activity of the party they represent. One should remember that litigations against companies are only brought about when there is a strong suspicion of wrong-doing, and the litigation is raised usually by competing companies or the general public. While lawyers can argue that every company has the right to defend itse is lf, PR managers on the other hand usually act out of loyalty as well . . . Read More
Crisis occurs in all organizations and hence there should be a robust crisis response plan in place to deal with it. A key component of the crisis response plan (usually implemented by the Emergency Response Team) is to draw up a Crisis Communications Plan (CCP) either in anticipation of a crisis or in the wake of one. Different kinds of crisis could hit an organization, and these crises could be of varying probabilistic occurrences. Hence, the management has to weigh the costs and benefits of investing resources to this exercise before going forward with it. Moreover, irrespective of the nature and intensity of a real crisis, the way it gets projected in the media can have an effect on the way the crisis is perceived by stakeholders. Hence, appointing an experienced Public Relations Officer to take charge of CCP is vital to its success.
A good crisis communication plan will contain the following key elements. First, it should have gotten the endorsement of the . . . Read More
The three literary pieces being referred for this essay all deal with human emotions, especially that of love (or lack thereof). But their portrayal is far from homogeneous. In the poem To My Dear And Loving Husband by Anne Bradstreet, there is little doubt as to the total and unconditional love displayed by the lady toward her husband. The poem Aunt Jennifer’s Tigers by Adrienne Rich presents the opposite situation, where lack of love in a relationship stifles and oppresses Aunt Jennifer. The epistolary piece Last Letter to His Wife, Major Sullivan Ballou is unhesitant in his show of appreciation and love toward his wife. With the likelihood of impending death in the battle-field, his thoughts are a mixture of nostalgia, apologies and hopes with respect to his family. This essay will argue that although love can cause much hurt and although its loss can cause much grief, it is the essence of human lives; and to this extent it has to be sought, experienced and . . . Read More
Personalized Medicine (PM) is thought to be the next major advancement in the provision of healthcare. Once hospitals and healthcare practitioners acquaint themselves with evolving technologies in pharmacogenomics, pharmacogenetics, metabolomics, etc, they will be able to offer more effective services to the patients. For example, under this impending healthcare revolution, patients will be able to walk into a doctor’s office with a ‘smart card’ in hand, which contains encoded sequence of their genome. Armed with a complete and accurate understanding of a patient’s unique genome,the physician can then prescribe the right drug in the right dosage at the right time to effectively treat the health condition. Pharmacogenomics and pharmacogenetics, which are expected to be at the core of PM, combine to offer several advantages over conventional clinical methods. For example, while pharmacogenomics is limited to identifyng ‘inheritable response’ to . . . Read More
During his Southern Tour to the Special Economic Zones in South China in 1992 to accelerate market reforms in the aftermath of Tiananmen bloodshed, the paramount Chinese leader advised the party state, “Guard against the Right, but primarily against the Left.” How do you make sense of Deng’s warning against the leftist political thought and social force in light of China as a socialist state and a country ruled by a Communist party? How the party state’s post-1989 disciplinary power in communication and media has suppressed popular social protests and leftist perspectives?
Chinese history and culture have always been difficult to understand for western intellectuals. Although trade relationships between China and the rest of the world had gone on for centuries, there is always the perception of that the country represents the ‘other’, the Orient. This construct is noted to be in complete contrast to the Occident. Seen in light of this dichotomy, . . . Read More