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Multimedia Industry: Case Study of Eicom PLC

Posted on June 7, 2012 by JL Admin

Problems Confronting Eicom:

One area where Eicom had struggled in the past is its inability to find a suitable revenue model for its Job Channel. As a result it has now become unviable to continue this service. Now that the directors have decided to remove the service, the time is opportune to choose the right revenue model this time around.

Another deficiency with the business was its failure to utilize its overheads at their most efficient. This could be achieved by bringing various services under one UK based television channel. It remains to be seen if the Eicom group is able to acquire smaller businesses to make optimum use of its investments in technological infrastructure. If it will succeed, then its revenues will shoot up.

References:

Bellotti, V. & Rogers, Y., 1997, From Web press to Web pressure: multimedia representations and multimedia publishing, Proceedings of the SIGCHI conference on Human factors in …, 1997 – portal.acm.org

Chiariglione, L., 1998, Impact of multimedia standards on multimedia industry, Proceedings of the IEEE, 1998.

Drew, M.S. & Li, Z.N., 2004, Fundamentals of Multimedia, School of Computer Science Publication, Canada, 2004

Forman, D.C., 1995, The use of multimedia technology for training in business and industry,  Multimedia Monitor, January 1995, Vol.1.

Multimedia Induatry, Annual reports from 2001–2006. [Online].

Available at: <www.londonstockexchange.com/en-gb/pricesnews/investorcentre/annualreport/ >, accessed on 16th October 2007.

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