Evaluation of Alternatives & Recommendations
From the analysis of the available alternatives, we can see how each one brings value to the enterprise. So instead of choosing one over the others, all three should be adopted in requisite proportions. Netflix, being the only big player capable of delivering on televisions, iPhones, Xboxes, iPads or on the web, should cash in on this versatility. Key technological partnerships with hardware manufacturers are a sound strategy. Equally, the company should focus on developing a technological team for creating software products for its services. Its excellent goodwill with customers will also have to be sustained. Further, a key factor in Netflix’ success is its expeditious execution of orders. Netflix’ prospects in the future depend upon its ability to maintain this reputation.
Implementation, Evaluation and Control.
Netflix, while well positioned to consolidate on its market share in the near future, should also remember its lessons learnt. The Qwikster fiasco offers numerous lessons, the chief one being customer communication. So market research should be thorough and allocated for in annual budgets. In this context, it is fair to say that as long as Netflix is attuned to the pulse of its customers, the business will continue to flourish. While studies and strategies offer the blueprint for future actions, the actual results depend on efficient implementation, regular quality evaluation and sufficient control over processes. If all these requirements are fulfilled, Netflix is poised to become an iconic player in the digital entertainment industry.