We will also partner with other high ranked or popular movie and entertainment portals and will share the preview/trailers and posters on such sites. This will not only enhance our reach, but will also drive traffic to our site by reciprocal links, banners, etc. Further, we will utilize web-logs, forums, etc. to popularize the movie as well as generate feedback from the viewers.
Another media chosen for campaign will be mobile. Today, more and more consumers are using mobile for entertainment, information seeking and music. We can develop mobile content in the form of ring tones, wallpapers, and interactive games using the characters of the film and short clips that can be distributed to the mobile users. It will be a very useful media in terms of extending our reach to the masses as most people, especially youngsters, are fascinated by content over the mobile and a popular mobile ring tone, wallpaper, etc. spreads like fire among mobile users. Gaming will also be collaborated with mobile media to offer interactive science fiction games related to the movie. It will be especially useful in engaging kid’s attention towards the move.
The marketing through mobiles also tend to be a highly customer-focused marketing. It is both the prerequisite for successful database marketing and its result. While experts in the management information field like to talk about hardware, software, and how it all links up, the prime determinant of success in this area is neither the computer systems, nor telemarketing. Those are just among the many tools available for a marketing strategist to implement the campaign efficiently and cost-effectively. Not even state-of-the-art tools and strategies can compensate for business plans not based upon meeting the needs, and surpassing the expectations, of core customers – in this case, fans of thriller movies. The proven techniques of integrated database marketing through the medium of mobile technology can help Paramount Studios to accomplish all their key marketing objectives.
The third media chosen for this purpose will be outdoor media, such as large hoardings, etc. Now-a-days, attractive interactive hoardings using latest technologies can be utilized to display interactive content. Especially for this science fiction thriller, an attractive interactive display at prominent locations across the cities can be quite effective in terms of generating viewer’s interest. The high visual impact of outdoor media like billboards can be used to create fast awareness about the movie.
Outdoor media can offer such unique advantages to the campaign. For instance, they can deliver sensitive, value-based communications directly to customers, across all age groups, drawing upon your individualized knowledge of their wants, expectations, and unfulfilled needs, thereby leveraging the impact of “expensive” contacts like sales calls with coordinated support from direct mail, telemarketing, space ads, and the like. They also help align marketing efforts with those of Paramount Studios’ channel partners (dealers, distributors, etc.) so that the goals become collaborative rather than adversarial. When one wins, all win. In this case, whatever keeps one from presenting an integrated, customer-focused face to the market harms all stakeholders. Also, in terms of expenses involved outdoor marketing tends to provide a better return on investments than other newer medium of advertisements available. The outdoor element of this integrated campaign will improve the profitability and long-term viability of Paramount Studios many-fold by retaining their most valuable customers and increasing their loyalty to you.