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Differences between the worlds of social marketing and commercial marketing

Posted on October 9, 2012 by JL Admin

References:

“BUPA, Allianz Cornhill, Scottish Life and First Active. ” Marketing.  (May 18, 2000): 5.

Andreasen, Alan R., (2000) “Intersector Transfer of Marketing Knowledge” in Paul N. Bloom and Gregory T. Gundlach, eds., Handbook of Marketing and Society, Sage Publications, 2000. Also available at    http://www.social-marketing.org/papers/intersectortransfer.html

Bloom, P. N., and Novelli, W. D. (1981) “Problems and Challenges of Social Marketing,” Journal of Marketing 45 (Spring), 79-88.

Fox, Karen F.A. and Kotler, P. (1980) “The Marketing of Social Causes: The First Ten Years,” Journal of Marketing, 44 (Fall), 24-33.

Fergenson, P. Everett, and Laraine R. Fergenson. “Galbraith on marketing and the marketplace. ” Review of Business.  11.n3 (Winter 1989): 29(5).

Gulas, Charles S., and Kim McKeage. “Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery. ” Journal of Advertising.  29.2 (Summer 2000): 17.

Kotler, P., Roberto, N., and Lee, N. (2002) “Social Marketing: Improving the Quality of Life”, 2nd edition. Sage Publications.

Lefebvre, R C. (2001): “Theories and Models in Social Marketing”, in Bloom, P N & Gundlach, G T (eds) Handbook of Marketing and Society, Sage Publications, London – New Delhi.

Cobb, Robin. “BUPA’s title takes customers’ pulse. ” Marketing.  (Feb 2, 1995): XIV(2).

MacFayden, L., Stead, M. and Hastings, G. (2003) “Social Marketing”, chapter 27, pp.694-725, in M.J. Baker, editor, The Marketing Book, 5th edition, Butterworth Heinemann.

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