Conclusion:
In sum, Coca Cola’s operations in India over the course of the last ten years have been a highly controversial one. Alongside allegations of high levels of pesticides in its products, its ruthless exploitation of limited water resources stands against the principles of corporate social responsibility. Since stringent legislative measures to hold companies like Coca Cola accountable are bound to contain loopholes, voluntary adoption of a set Code of Ethics – one which reflects its approach to business – is the best way forward. The Code of Ethics for the company should define the values and standards by which it conducts its business operations. It should also provide all stakeholders (including rural communities discussed above) with a clear description of the procedures and processes at various levels of the organization. In other words it acts as the road map or set of guidelines to help Coca Cola in acting and conducting itself in a socially and commercially acceptable manner. More importantly, a sincere attempt to draft a Code of Ethics document will inspire confidence in all business associates – like suppliers, clients, employees as well as members of local communities.
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