How useful is the concept of ideology for media analysis? Discuss in relation to soap operas.
Ideology as a sociological term has been interpreted in many different ways. But the following is an approximate definition of the term: Any system of beliefs, values and habits that are based on a particular political or religious school of thought. Media in general and Television in particular has always been used to propagate ideologies. Although the word “ideology” has come to carry negative connotations, the propagated ideas need not necessarily be detrimental to the well-being of the audience. A very good example of this positive use of ideology is the British government run propaganda machinery during the First World War. As the strength of the British army grew weak in confronting an imposing German hostility, the military administration had to resort to Conscription as a means of restoring its strength. But a glimpse at the history of media in . . . Read More
Various intervention programs have been proposed and implemented in the educational institutions of the United States to curb underage drinking. Some of them have met with success and some others not quite so. It is generally learnt that programs that cater to the specific demands of a particular risk-group have performed better than the rest. A review of literature on the subject has also thrown light on areas of deficiency . . . Read More
It is increasingly becoming a common sight – the ‘tabloid wars’ between broadsheet titles that are redefining the newspaper market. It is believed in the media industry that by producing its tabloid versions The Independent had gained a significant advantage over its competitors including the Guardian. The Guardian on the other hand is accused of having fallen behind in the race, and some commentators have even suggested that the paper is heading toward . . . Read More
IT professionals require an awareness of the business, economic, legal and social issues of Computing Technology in the modern world.
Before we delve into the reasons for Digital Rights Management’s disapproval let us overview the case in support of it. The case for enterprise DRM is synonymous with the case for a well-articulated, role-based technology and data protection policy. DRM simply moves the point of data security from . . . Read More
Hindus believe that the death of a human being only extinguishes the bodily form of existence as the soul reincarnates in another life form. The exercise of Sanatana Dharma (the central theological system) is to gain the favor of the powers of creation so that the soul finds a happier and an elevated existence in its next life-episode. A failure to live a virtuous life would demote the human soul to find the body of a lesser animal in its next life. These reincarnations are not meant to go on in never-ending cycles. The purpose of a Hindu’s life is to aspire for the ultimate experience of Absolute . . . Read More
Hinduism places emphasis on worship of nature. Indus Valley was the cradle of the religion. Hence, the way of life afforded by its geography holds religious significance as well. The Indus River was vital to the survival of its surrounding inhabitants; so worship of river god is a basic tenet. This also explains the reverence accorded to river Ganges, the dependents of which refer to it as Ganga Mata (Mother Ganga). The plains on either side of these rivers provide the necessary fertile grounds for growing subsistence crops. And at the time of composition of the Vedas, . . . Read More
Hinduism as a term was first coined by British colonialists to facilitate the process of census taking. Although the word Hindu derives from the river Indus and the civilizations that grew along its banks, Hindus form the majority in the Indian subcontinent and are settled across the length and breadth of the Indian landscape. Also, those who are categorized as Hindus have diverse ethnic, racial, cultural and linguistic backgrounds. The concepts of the deity and philosophical . . . Read More
The 2003 invasion of Iraq has given rise to widespread public debate. There were questions raised about its legitimacy. There are advocates for both sides of the issue. This includes public intellectuals, politicians, journalists and activists. The purpose of this essay is to present to the reader arguments for and against the legitimacy of the war. To make the arguments authentic and credible, care has been taken to elicit information from the most reliable of . . . Read More
Kate Chopin in her short yet gripping story The Storm explores a plethora of turbulent emotions of the protagonists in the backdrop of an unexpected storm. Though dubbed a sequel to her earlier work “At the Cadian Ball” (1892) it shares little resemblance to Calixta’s daring. All through, there is an undercurrent of nascent feminism. The tale is more of a reflection of sexually oppressed women of the 19th century under male dominion, woman rediscovering their feminine urge, the right over their bodies and relations they choose to have.
Every literary work is a statement by the author and a statement about the author at the same time. An analysis of the short story cannot be separated from an analysis of the author’s social, temporal and political circumstances. Chopin’s revolutionary tendencies could be attributed to her disillusionment with the American ruling class, in which she was born into (Skaggs). The fact that she lost . . . Read More
Most of us have heard the famous hymn “Amazing Grace” by John Newton. The story behind the song is quite an extraordinary one. We are reminded that it takes time to change the world. The movie captures in a most marvelous way the triumph of human spirit over centuries old mindless mindsets. It is a heart rending tale of extraordinary courage, resilience of one person fighting the system and changing the customs of his times. Wilberforce fights the system in his backdoor politics to end slavery for good. It is the victory of one man’s resolve and perseverance.
The . . . Read More