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Tag: Paramount Studios

Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release

Posted on October 17, 2012October 17, 2012 by JL Admin

Integrated Marketing Strategies are also described as “loyalty” or “relevance” marketing, or as “targeted direct marketing”.  This is a systematic method of getting access to the presently available potential customers for Paramount Studios. It relies upon building, maintaining, and sensitively using a customer-focused database. Such a database allows the organization to change seamlessly from a…

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