The four-part documentary series The Century of the Self captures the rise of one of the definitive industries of the 20th century, namely, Public Relations (PR). The term Public Relations is somewhat of a euphemism, for far from maintaining healthy relations with consumers the industry actually acts against their interests. It is true that the role of PR is to keep the public contended, but the problem lies in the means it adopts to achieve this end. Instead of addressing genuine public grievances through transparent sharing of information, PR firms specialize in manufacturing misinformation and spinning dubious facts.
The Century of the Self exposes how thorough and scientific the PR industry has become. In its early days the industry concerned itself with selling products by highlighting its features. However, quite soon, as the Unique Selling Propositions (USPs) of competing products decreased, the only way of distinguishing products was through their perceptions. This . . . Read MoreContinue Reading