Tag: PR

Democracy and the Media: The relationship between Public Relations industry and democratic process.

The four-part documentary series The Century of the Self captures the rise of one of the definitive industries of the 20th century, namely, Public Relations (PR). The term Public Relations is somewhat of a euphemism, for far from maintaining healthy relations with consumers the industry actually acts against their interests. It is true that the role of PR is to keep the public contended, but the problem lies in the means it adopts to achieve this end. Instead of addressing genuine public grievances through transparent sharing of information, PR firms specialize in manufacturing misinformation and spinning dubious facts.

The Century of the Self exposes how thorough and scientific the PR industry has become. In its early days the industry concerned itself with selling products by highlighting its features. However, quite soon, as the Unique Selling Propositions (USPs) of competing products decreased, the only way of distinguishing products was through their perceptions. This . . . Read More

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What is litigation public relations, and what are its pro and cons?

Litigation public relations (LPR) are the set of communication activities that a company undertakes during the process of a litigation.  The core objective of litigation public relations is to reduce damage to the image of the company; and this objective is usually achieved through skilful handling of media and a positive portrayal of the company’s case.  There are both pros and cons to LPR, which are discussed in the rest of the essay.

One important question that PR managers need to answer is whether their activities as part of LPR are not a cover-up of fraudulent or unethical activity of the party they represent.  One should remember that litigations against companies are only brought about when there is a strong suspicion of wrong-doing, and the litigation is raised usually by competing companies or the general public.  While lawyers can argue that every company has the right to defend itse is lf, PR managers on the other hand usually act out of loyalty as well . . . Read More

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How can Public Relations communications theory help us understand the role of new media

The Public Relations industry, which is an offshoot of the traditional advertising industry, turned into a dominant business institution through the course of the twentieth century. The two countries that pioneered this industry are the United States and the United Kingdom. In the case of the former, Edward Bernays, a nephew of Sigmund Freud, is widely acknowledged as the founding father of the industry. In the United Kingdom, the government propaganda campaigns to mobilize support during the two World Wars made clear the importance and potency of strategic PR campaigns to influence and control public opinion. Toward the end of the century, as business corporations became the dominant institutions of our times, the scope of PR widened and assumed new roles in the commercial realm of product marketing. At the birth of the new millennium, the ascendency of digital technology into the mainstream has once again enhanced and redefined the nature and role of public relations industry. . . . Read More

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Problems in ethics codes of TV, Radio and Newspapers

The common framework of journalistic ethics that is being adopted by radio, television and newspaper associations is a fair and balanced one.  Having said so, adhering to such guidelines are not without challenges.  The rest of this essay will try to demonstrate why these ethical guidelines are difficult to implement in a media atmosphere dominated by private and political power.

One of the basic premises under which all journalists compile their reports is the fact-checking aspect of their information.  In other words, testing the accuracy of the information being reported and taking efforts to make sure that no mistake is incurred due to oversight.  In reality however, there are systemic challenges to adhere to this principle.  Given that most of the media coverage revolves around information released by government spokespersons, the veracity of the information given cannot be easily verified.  For one thing, it is implicitly accepted that any message from government . . . Read More

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