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Tag: Park Choi

How can Public Relations communications theory help us understand the role of new media

Posted on May 18, 2013 by JL Admin

The Public Relations industry, which is an offshoot of the traditional advertising industry, turned into a dominant business institution through the course of the twentieth century. The two countries that pioneered this industry are the United States and the United Kingdom. In the case of the former, Edward Bernays, a nephew of Sigmund Freud, is…

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