Tag: Advertising Research


Should Product Placement in films and other media be controlled?

Abstract:

While a mutually beneficial relationship between the advertiser and the producer is achieved via product placement, the best interests of the audience are neglected.  Another concern this phenomenon has raised is the compromising of artistic merit for commercial gain.  Conventional wisdom instructs us that high profits and elevated ethics don’t go together.  Given the impressive profits made by the public relations industry (which promotes product placement), by implication ethics have been ignored.  Although a framework of regulation exists in the United States, it has loopholes and suffers poor enforcement.  Greater control of the practice of product placement can be achieved through a concerted effort from the public and policy makers.

Main Essay:

Product placement is the combined effort from entertainment program producers and sponsors in which branded commodities are embedded in the . . . Read More

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Product Placement in Television

What are the television business and regulatory factors that have encouraged product placement and why do some broadcasters and national advertisers resent it?

A Coca-Cola Advertisement

Product placement is the combined effort from entertainment program producers and sponsors in which branded commodities are embedded in the content with the intent of influencing consumer behavior in favor of the sponsor. In other words, it could be defined as “the purposeful incorporation of a brand into an entertainment vehicle”. This vehicle could take the form of television, radio, video games, . . . Read More

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