Steve Jobs and the invention of the iPhone


Thesis Statement:

Steve Jobs is one of the prominent inventors and pioneers in the field of information technology.  Some of his creations such as the iPhone speak highly of his vision in recognizing technologies of the future.  By introducing products such as the iPhone, he took Apple Computers to new heights through its exceptional performance and features.


In order to grow any business innovation is a key element.  Without innovation the business would stagnate and will soon be consumed by more competitive firms. At the beginning of Apple Computers’ corporate life, the Mac computers were a great product innovation. In more recent years, it is the iPhone.  The quality and popularity of iPhone is such that it has even overtaken companies like Blackberry. At the beginning of the IT revolution in the 1990s companies like Microsoft were taking huge strides in Graphic User Interface (GUI) operating systems.  These systems were so user-friendly and intuitive to operate. Instead of competing with Mircosoft in making the interface more attractive, Steve Jobs focused on improving functionality and features, as is evident in iPhone. This bold step has paid off since.  Those who like the iPhone, come back to the brand for its superior technology, rich feature-set and robust functioning. And Steve Jobs deserves a great deal of credit for this achievement.  He created a unique space for Apple products through his imaginative inventions.


When iPhone was first introduced into the markets it offered many features that were not part of other mobile devices.  Steve Jobs is behind this company culture of introducing one-of-its-kind pioneering products such as the iPhone. Indeed, the Apple brand of products have come to attract a cult following. This fan following is as much for the feature rich and robust computers and gadgets as it is for its mastermind, namely, Steve Jobs. While most companies resort to the formula of gaining market share through increased operational efficiency of products, Steve Jobs sought a different method to improving market share.  Instead of introducing a product in an already existing market, he would introduce a new idea and create a niche market for it. For example the new portable Internet connectivity revolution is enabled by products such as the iPhone.  The device has set new technological standards.  Hence Steve Jobs’ conception and introduction of iPhone was a truly pioneering effort.

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