Category: Management

Management Case Analysis: Netflix

Case Synopsis
DVD rental business is coming to the end of its life-cycle. While Netflix made a name for itself by excelling in this domain, the technological landscape and consumer preferences are constantly in a flux.
Netflix’ leadership position in streaming video is somewhat secure for the moment. But rapidly changing technology and competition from niche players pose numerous challenges that require anticipation and proactive implementation.

Key Themes
The major themes w.r.t. the Netflix study are ‘emergent technology’, ‘supply-chain innovation’, ‘precision logistics’, ‘saturated market’, ‘key product strategies’, ‘marketing strategy’, ‘customer relations’, and ‘value creation’. To elaborate on a few, let us consider first the theme of emergent technology. Netflix was a pioneer in supply-chain innovation and distribution. Hence its precision logistics was a pivotal factor in its success . . . Read More

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Decisions within US Congress: How Human Resource Management principles can help

What is the Issue?

Oftentimes, decisions within the US Congress are not made in a straightforward, transparent manner. Although elected Congressmen and Congresswomen are representatives of their respective constituencies, multiple external factors influence their decisions. Corporate lobbies are a major external factor intruding on the democratic foundation of the Congress. Likewise, political ideology, as in staunch conservatism or liberalism can play a key role in the decision making process. As the text by Denhardt et. al. suggests, applying Organizational Behavior theories to the working of Congress can help get to the root of the issues. One can then proceed in designing strategies for countering the issues.

Strategies to ‘fix’ the issues

Denhardt et al is show how ‘the power of vision’ is the precursor for the smooth functioning of organizations – be it private, public or non-profit. (p.26) The US Congress will thus have to . . . Read More

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Healthcare for Indian Women

India is an ethnically and linguistically diverse country. It is also variable in terms of socio-economic and development indicators. Moreover the federal structure stipulated in the Indian constitution makes health care predominantly a state-level responsibility. As a result, depending on the economic prosperity, dominant political ideology, and even some cultural factors, access to healthcare varies across individual states. Given the breadth of diversity of Indian demographics, picking merely one group for analysis is a challenging endeavor. This is so because demographic groups in India intersect across language, caste, gender and class lines. When we apply these parameters to the Indian population we get thousands of small groups with marked differences between them in terms of privilege and quality of life. As a result no one group can be said to directly relate and represent India and its healthcare system. In order to overcome this challenge, the biggest minority group in . . . Read More

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Continuing professional development (CPD)

It is true that CPD needs to be reflective and designed to improve an individual’s attributes, knowledge, understanding and skills. There are several reasons why this is true. Firstly, a good CPD program will include “discussions with colleagues or pupils to reflect on working practices.” (TDA-CPD Guidance, 2013) Such a reflection at the outset will help measure its relevance to the participants. Next, it will also help denote learning objectives and design apt teaching strategies toward attaining those objectives. Just as reflective activity is integral to CPD during the event, it is also important afterwards. Herein, participants “may need time to reflect on what they have learnt and what the impact may be – this could be on their own or with others. Colleagues or children and young people in the school may be able to play a part in this collaborative reflection.” (TDA-CPD Guidance, 2013) Hence it is clear why reflective activity is a crucial part of CPD.

The . . . Read More

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Attitudes towards work and the workplace through the theme of business

The first video is Google employee Chade Mang Tan’s short presentation titled ‘Everyday Compassion at Google’. It was an insightful and philosophically informed speech. Tan draws upon the wisdom of famous Buddhist monks like the Dalai Lama and Mathieu Ricard in decoding the keys to happiness. Based on FMRI scans on these long term meditators’ brains, Tan is able to show the neurobiological basis for happiness. More importantly, he illustrates that the practice of compassion meditation can effect such changes to the brain. Far from being an esoteric spiritual practice, compassion can actually prove to be an effective business tool. Using his first hand experiences from Google, Tan shows how the quality of compassion can help build strong team ethic and trust. In terms of effective leadership, too, compassion is of paramount importance. Many inspirational leaders across the world possess two important qualities – ambition for greater good and humility. Acquiring compassion . . . Read More

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Difference between descriptive ethics and normative ethics

What is the difference between descriptive ethics and normative ethics? What role do values play in each of these two approaches to ethics? Provide examples to illustrate your points.

Descriptive ethics is founded on the belief that humans are ‘hard-wired’ to be selfish. That is, they are for the most part absorbed in fulfilling their own desires and goals. The capitalist economy is a good example of this instinct in humans, whereby, ‘greed is good’ is an accepted mantra for business corporations and individuals alike. Descriptive ethics promotes a ego-centric decision making model, whereby, an individual is morally entitled to pursue his own happiness through independent action. Cultural relativism is another term coupled to descriptive ethics. This school of thought contends that what is right or wrong is specific to the particular cultural milieu. Normative ethics, on the other hand, takes a more didactic approach to human action in that it . . . Read More

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Select Summary of Berkshire Hathaway Annual Reports

Berkshire Hathaway uses debt quite sparingly. Even when it does borrow, the company tries to structure its loans on a long-term fixed-rate basis. Adopting a conservative approach, the company will rather reject interesting opportunities than over-leverage its balance sheet. While this policy may have moderated the profits over the years it is the most prudent option. This is so because, the company cannot afford to forsake its fiduciary obligations to stakeholders who are heavily invested in it. (2012, p.98)

Compared to most other investment firms, Berkshire has access to two sources of low-cost, non-perilous leverage options – deferred taxes and ‘float’. These allow the company ownership of far more assets than its total equity capital would permit. As of 2012 these funding sources have grown to an impressive $117 billion. (2012, p.98)

Berkshire has long invested in derivatives contracts which are found to be mispriced, just as the company invests in mispriced . . . Read More

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The Origin Story of a Transformative Idea

The late Steve Jobs is one of the prominent inventors and pioneers in the field of information technology.  Some of his creations such as the iPhone speak highly of his vision in recognizing technologies of the future.  By introducing products such as the iPhone, he took Apple Computers to new heights through its exceptional performance and features. It is interesting to study the origin and development of a mass phenomenon like the iPhone in the backdrop of Malcolm Gladwell’s and Steven Johnson’s ideas on the subject. The rest of the essay attempts to tie in the ideas of these two scholars into how Apple products came into being and how their appeal spreads among consumers.

The late Steve Jobs is one of the prominent inventors and pioneers in the field of information technology.  Some of his creations such as the iPhone speak highly of his vision in recognizing technologies of the future.  By introducing products such as the iPhone, he took Apple Computers to new . . . Read More

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The Creative and Powerful Brand Positioning of an Audi Advertisement:

The consumer car industry is always brimming with competition. Cars are a unique consumer good, in that, people develop a strong attachment to their cars. After all, it is like living in a home away from home when one is travelling in one’s car. For this reason, car manufacturers tap into deep-rooted psychological hooks and insecurities to impress their brand image on customers. We can witness in all car advertisements how marketers try to tap into a car user’s psychology to create brand equity. The same is true of the ad chosen for this essay. It is a 30 second Audi commercial accessible at <>. This essay will argue that the ad is brilliant in conception, optimal in its audio-visual expression and delivers a powerful message to the audience.

The ad runs for a mere 30 seconds but it encompasses layers of meaning and connotations. Using four car keys as the only props, the ad illustrates or interprets the meaning of the logo . . . Read More

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Summary and Reflection of ‘Future of Medicine: Perfection and Beyond’ (Chapter 3) of Physics of the Future by Michio Kaku

The chapter takes the reader through an imaginative journey of medicine in the future. Although some of the possibilities proposed appear like material from a science fiction novel, they are based on emerging scientific breakthroughs. One of the themes discussed in the chapter is the increasing mastery of human beings to ‘play God’. Evolving new technologies allow the medical professional to perform astounding feats of genetic engineering. This could happen at various stages of life – from neonatal to palliative. With this capability, people can augment their life spans, develop immunity to various viruses and even thwart cancer using nanotechnology.

In chapter 3, Michio Kaku makes predictions and depictions of future of medicine in all its possible manifestations. We read of ‘nanobots’ that would operate at sub-molecular levels in dealing with infections and diseases. The author also envisions advancement in stem cell extraction and utilization, whereby, new organs . . . Read More

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